PMA: Plugged in to wireless

Between the continuous advances in electronics and our planet's dwindling, finite resources, it's never been more important for a fundamental rethinking on how products are powered and how to create efficient and user-friendly power paradigms.

Power matters – and its modus operandi at the point of consumption needs to be radically reassessed and revamped if we are to positively impact every link in the supply chain and foster a better model for meeting the energy needs of an electronic device-dependent world.

The 120 year-old plug-in-socket era needs to come to an end. A new model for the way we create, deliver and consume power is long overdue.

That’s why we founded the Power Matters Alliance (PMA), a growing community of forward-thinking, cross-sector industry leaders, government agencies and regulatory bodies, working together to create a better power paradigm. Filling the dual roles of visionary think-tank and action-based consortium, we seek to establish the guidelines and standardize an infrastructure for the future of wireless power.

Our objective: to reinvent and redefine the everyday user experience with power by migrating to a safe, smart, and environmentally sound model of wireless charging.

The PMA’s agenda is spearheaded by like-minded leaders of industry and government, including representatives from Procter & Gamble, Google, Starbucks, AT&T, Powermat Technologies and the US Department of Energy. As part of the IEEE Standards Association (IEEE-SA) Industry Connections program, the PMA is fleshing out a suite of standards that provide advanced wireless power – called ‘Power 2.0’ – and encouraging its expanding roster of partners to adopt and deploy charging products to market that comply with the new universal specifications.

Membership in the PMA is open to all. Leading companies have committed to developing and rolling out comprehensive offerings of PMA-compatible wireless charging options for the home, the office and on the go.

PMA overview presentation